In the previous article, we talked about how to choose a niche. We used the Keyword Research and Analysis. In this article, we’re going to analyze why certain niches require more attention than others.
One thing you have to realize about Internet Marketing is that you can’t improve your results by merely repeating the same techniques over and over again. Even if you’re posting your articles first just to have them visible, eventually it will end up hurting your results because you’re going after the wrong audience that isn’t interested in what you have to offer.
What good is an article that teaches them “all about the benefits of using starting a home business” if they didn’t read any of the content to get to that point?
Who is your target audience?
You can’t tell who your target audience is just by looking at your Top Title and Sidebar tags. You need to ask yourself as many questions as possible.
- Who would you tell if you were looking for a site like yours?
- How long will they spend on your site?
- Is your content relevant to their wants and needs?
Generally, you need to have a really clear idea of your target audience before you start even thinking about choosing a niche. However, as we said before, it’s very hard to be certain.
You may be thinking that it’s impossible to find out your target audience’s information if you don’t know anything about them. And you would be right. Although it may be impossible to find out your exact audience offline, you don’t need to worry about finding one online. There are several ways to determine your online audience.
People generally choose to buy from a business that they like and are attracted to the brand, designs, products, and overall experience. If they like your website, they are going to buy it from you. We are going to look at keyword research and analysis as the first step.
Determine the competition
You can’t simply pick a keyword with a large number of searches every month, as this will mean that it will be extremely hard to compete for. Instead, pick a word with a healthy amount of searches, but also have a lot of competition.
To do this, simply head over to Google, and search on the phrase in quotes. This will give you a results number of about a million. This is a good indication of the competition. If you get results of less than 5,000, then you can be on your way to a profitable niche.
Other than picking a good phrase to target, you can include your keyword in your page title and first paragraph. This will tell the search engine what your page is about. If you missed the first step, the next step is to include some of your keywords in a readable way, so that they can be recognized.
So how much of an article should you use? There are several paragraphs as long as a short article, it’s generally recommended to keep your titles between 400 and 600 words.
How do you use your keyword?
By including it in the opening paragraph, and you should try to use it in every paragraph. Don’t write an article so that it doesn’t look like you’re trying to impress the search engines. They want good content, not contrived nonsense just to trick them.
So after you have included your keyword, how many words should you write per paragraph? Well, it’s generally expected that you should use it every 100 words or so, but less than 1000 should be fine. If you use it less than that, you will not be able to write an effective article for SEO.
How many keywords should you attempt to optimize? You should try to optimize each page individually, meaning that you should try to optimize not only the headline but the subheadings and the first paragraphs.
What’s the most important rule? Only as many keywords as necessary. If you attempt to optimize too many at the same time, the search engines will become confused. The best approach is to build your site so that one topic per page should be optimized for each keyword that best relates to that page.
At the end of the day, you will see that if you follow the rules of SEO, your traffic will increase, and more traffic will be coming your way. Now, isn’t that what every website owner wants?
Find out more SEO-answers here: